Inferterra

Latest — 19 Mar 2026

Back to the '90s: What a Generational Reset in Wine Could Mean for the Towns Built Around It

The 2025 California Grape Crush Report landed last week, and the chart provided really hit me. 2.62 million tons. That's the total California crush for 2025 -- 8% below 2024, 23% below the five-year average, and the lightest crop on record since 1999. Lodi Chardonnay came in

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Linger Spaces: How Designing for Connection at School Sites Can Attract Families to Lodi

Every city in the Central Valley is trying to solve the same problem: how do you get young families to move here — and stay? The conventional playbook is economic development incentives, housing starts, and marketing campaigns. These matter. But they miss the thing that actually makes families choose a community

Lodi's Living Room

A Catalyst Site Activation Strategy for Downtown Lodi This document presents an independent analysis of catalyst site opportunities in Downtown Lodi, timed to the public review of the Downtown Specific Plan (DTSP). It builds on the legacy established by the 1995 Central City Revitalization Concept Plan, examines comparable California downtowns

Thoughts on Lodi's Future

In January 2026, the City of Lodi invited public input on its draft Economic Development Strategic Plan. The following is a letter I submitted to the Lodi City Council during that process, offering observations drawn from the documented transformations of comparable California wine country downtowns. I'm sharing it

What is [Inferterra]?

A home for community-focused strategy work and writings. The brackets are intentional. They represent how I think about what I do — clarifying, not creating from scratch. The work is paying attention. Seeking Godly wisdom, noticing what's already there, and clarifying it for the people who need it. I&

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